Constantly navigating a 2020 news cycle that eats itself and a Twitter stream that endlessly flows, “ social media managers are first responders ,” writes Marta Martinez . The people tasked with handling social media at a company are expected to stay abreast of what’s happening in the world, react swiftly, and act as an official voice for a brand. Yet individuals in these roles are not always provided the support and resources to do their jobs well, and the time and effort involved in this type of work, including strategy, content creation, and community management, is often dismissed as trivial. Hey, can you whip up a few tweets? Can you promote this on our accounts? Let’s launch more channels! Let’s build a community! Under “normal” circumstances, social media management is hard work that requires a varied skillset. In 2020, it’s a stressful and hazardous job, says Matthew Kobach, who worked as the New York Stock Exchange’s social media manager, and one that should be paid acco...
