How can Pakistan increase its exports?

In my previous articles I have deliberated upon the various aspects which define an effective e-commerce policy and have also discussed the strategies which can be used in order to encourage micro to small to medium enterprises (MSMEs) to sell their products internationally using digital channels, similar to the manner in which they sell locally. The three main components of the e-commerce framework, namely marketing, payments and logistics, are each important factors. However, since marketing and payments have been digitised to a great extent, the logistics and supply chain scenario is where the online world actually touches base with the offline world. ...

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from Welcome to Pakistan – The Express Tribune Blog https://ift.tt/2Mvjqfa

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