How Pakistan’s fashion industry is polluting the environment

Modern day fashion retailers have adopted the phenomenon of ‘fast fashion,’ which is characterised by the quick turnover of designs that move at breakneck speed from the ramp to the stores and eventually, into the garbage bin. Retailers aim to increase profits by focusing on key elements of the supply chain with an emphasis on increased manufacturing speed at lower costs. The concept of fast fashion has resulted in a changing industry dynamic that boasts a quick response ideology that has inculcated the capacity and ability of retail brands to generate quick merchandise turnover. A popular Spanish retailer that has ...

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from Welcome to Pakistan – The Express Tribune Blog https://ift.tt/38zAAB3

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